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Case Code: LDEN156
Case Length: 13 Pages
Period: 2017-19
Pub Date: 2020
Teaching Note: Available
Price: Rs.300
Organization : Think and Learn Private Ltd. (Byju’s)
Industry :Education
Countries : India
Themes: Entrepreneurial Strategy/ Growth Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
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Leadership & Entrepreneurship

Byju`s: A Leader in EdTech

 
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BACKGROUND

 

Byju’s was founded in 2008 by Raveendran, a teacher-turned-entrepreneur, and his wife Divya Gokulnathin (Gokulnathin) in Kannur district of the southern Indian state of Kerala. Raveendran, an engineering graduate, started his career in 2003 as a service engineer in the UK with a shipping firm Pan Ocean Shipping Ltd. During a visit to India, Raveendran accidentally ventured into teaching after his friends asked him to help them with preparing for the Common Admission Test (CAT). “They came to me for help in CAT because they knew me as someone who’s good in cheating in exams. They don’t use the word but they knew me as someone with short-cuts and exam hacks,” said Raveendran. He then appeared for the CAT entrance exam twice with his friends, just to see how it went...

 
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